Ubeat
Ubeat – it is an application for listening to music, where the focus will be made on increased personalization and intuitive openness.
Introduction
Nowadays, technology and music try to envelope the listener. Ubeat had a vision to revolutionalise the way we experience music. It joined forces with Idealogic – a software house specialising in smartphone application design, as well as being prominent in the media sector. Ubeat was to become open music platform outside usual conventions of musicians and listeners. This was intended to let users listen to music based on a particular platform by using the capability to integrate into an individual’s music streaming service of choice, and use its simple interface to select individual songs, then create a unique playlist based on preferred genres.
Business Challenges
The partnership between Ubeat and Idealogic was important to overcome a number of challenges.
Personalization at Its Core
Building the very reliable system that will take into account preferences of listeners and provide them with their music option.
Seamless Integration and Social Sharing
To work perfectly with other streaming services and to allow, for example, users of a community to easily share music.
Encouraging Discovery
Creating an active space through which people can continue to discover new talent and fresh music in an ever-changing basis.
Simplifying Music Management
Allowing the users to search and manipulate their music with equal ease and including features such as offline caching of songs and creating specific playlists.
Solutions Implemented
Due to the partnership between Ubeat and Idealogic, several new features were introduced into the application.
Tailored Music Experience
Idealogic created a highly-evolved personalization engine which implies the use of complex formulas in getting a hold of the listening patterns of the users and in providing tailored music or set list.
Integrated Sharing and Discovery
The platform to share the music was also designed in a way that connecting with other users and sharing music with them can easily be done and hence, creating a sense of community through shared listening and shared music discovery was also made easy.
Robust Music Library
Ubeat has got a filled up and rich playlist with the newest artists from the musical world and new tracks from well-known and less familiar artists.
Streamlined Playlist Management
We provided the functionality to enable users to bookmark tracks, build playlists, and rapidly switch between streaming and offline personalized music, so that users’ favorite tunes were accessible at all times.
Result
These attempts of the partnership led to a revolutionary change in the music streaming services. There and then, Ubeat turned into a central daily destination for lovers of music as it offered readers uniquely personalized music that made engagement levels rise to the rooftop.
The community which exists around Ubeat grew to be full-fledged because the sharing and discovery options made it possible to attract many artists and listeners. Leading down from the praise given by Ubeat’s leadership is the fact that the collaboration has been successful. Both the CEO Marc Obrien and the product manager Norman Parks had nothing but the best words to say about Idealogic saying that we are professional and dependable and that we bring new ideas to the table.
They pointed at the fact that the process has been well coordinated and Idealogic’s hefty contribution towards making positive adjustments that ensured that the users were served even better; all of these eye the strength of the partnership in the realization of Ubeat’s vision.
Conclusion
This is evident in the case of Ubeat and Idealogic where technology and music come together to provide the listener with the new generation of music as involving, personal, and communal as possible. All these key challenges and innovations have put into practice this partnership creating a new dimension for music streaming and the future innovations that have to do with the combination of music and technology. This particular case remains a perfect example of how Idealogic is willing to use technology that is still on the verge of emergence as a tool to develop the music and tech industries even further.
Techstack
