Fese
Fese is an inventive and safe Internet bank, that positions itself as an environmentally friendly bank, using modern technologies, and offering clients unique individualized services for the client of the 21 century.
Introduction
The financial sector is among those sectors digital innovations are changed for the better, modern banking applications make the finance management simple. The Idealogic company, which has been operating in the field of software development, with a particular emphasis on fintech, initiated a large-scale work to redesign the online banking service. This case study will discuss how Idealogic was able to create Fese: an easy to use, new concept of an online bank which changed the traditional banking system to suit the modern customer.
Business Challenges
During the creation of Fese, a few issues arose as follows:
Complex Navigation
The study revealed that the complexity of the interface and the availability of several features led to misunderstanding and the consequent decrease of productivity.
Outdated User Interface
The design was worn out and old fashioned; it was though required a new look to attract the young generation and to fit the services provided.
Integration of Financial Services
The key consideration was how best to provide a one stop banking solution that wouldn’t confuse the users by a flood of options.
Customization and Personalization
The requirement for an interface that could cocoon according to the unique tastes of the clients and offer them a completely different banking service.
Ensuring Data Security
As more people indulged in online buying and selling of goods and services, it was very important to have the highest standards of security particularly as it concerned the users’ information.
Solutions Implemented
In order to address these issues, Idealogic suggested a number of strategic approaches that were related to design, development and features.
Streamlined User Experience Design
Idealogic redesigned the pattern of a user path and offered the user a sequenced process to work easily on the features of the platform.
Modern User Interface Development
The team brought freshness and modernity to the platform, and they chose colors that are close to Fese’s values: green is associated with ecology and financial development, sea wave colors symbolize trust, orange and lilac – youth.
Comprehensive Financial Services Integration
It was intended by Fese to encompass any and all of the following options, all within the comfort of its cohesive user platform – account management, application for new loans, financial consulting, saving and budgeting solutions.
Customization Features
Customisation options for the banking experience in terms of personalised home screen layouts, interactive financial advice and updates improved the level of engagement of the users.
Robust Security Measures
To increase the security of the user’s data and their activities, the following features have been implemented: strong data encryption, two factor authentication and monitoring.
Result
We strove to design and implement Fese and in the end we succeeded in this. Fortunately for Rentonomy, usability improvements and more specifically the decision of implementing those personalized features greatly improved user interaction resulting in increased engagement rates. The new control panel is more aptly described as ‘modern’ and the ‘user-interface friendly’ – this change attracted more users including the millennials; therefore, enhancing adoption and customer satisfaction.
Branded and systematic throughout the context of the design and development, Fese has emerged as the novel online bank. Implementing the integration of financial services was well blended to enhance on operational efficiency and usage of AI for consultation to enhance on client satisfaction. The exposure of the latest security measures helped users to have confidence in the ability of the platform to defend their money.
Conclusion
The case of Idealogic’s work with Fese is an excellent example of how the design and the development must be well thought through in order to hugely change the online banking experience. In meeting the needs of its users, Fese has provided a direction that the industry should follow on aspects of simplicity, personalization and security. This project draws attention to the fact that consumer-oriented design principles should be employed to develop new technologies that go beyond consumers’ expectations in order to advance the financial industries of the future. From the case of Fese, Idealogic not only presented its corporate values as well as proved a company that is capable to turn threats into sources of strengths and opportunities.
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