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Glue
Glue app has creatively integrated crypto trading with gold, creating security, ease of use for its users and overall reshaping financial operations/trading.
Introduction
With the new wave of cryptocurrencies sweeping across the globe, Glue set out on a mission to transform the market and the flagship mobile app which enables trading of сryptos with gold as the base asset. This vision was to harmonize what was old and what was new, and to have the platform that would be distinct by how easy it was to use, the help it provided with education, and the lengthy-time value of the client. To achieve such vision Glue cooperated with Idealogic using experience in design and in product and company development thus creating a ‘wow factor’ to the application, thus outcompeting its rivals.
Business Challenges
The process of creating an application for the use of Glue required the overcoming of a few issues that we faced.
Establishing Trust and Transparency
Fundamental to Glue was the idea of building a network which people would have to put their complete faith in; for this it was imperative that all transactions were transparent and all messages clear.
Simplifying the Trading Experience
For the designated target audience of active traders and those who want to become ones and large segments of the population who invest in cryptocurrencies, the platform had to be easy to use with simple to use interface for efficient asset and trading operations management.
Creating a Distinctive Brand Identity
The most significant challenge in a practically saturated market was the focal creation of a juvenile, euphonous, and easily memorized company name in order to secure customers’ devotion.
Ensuring Seamless Support Access
To improve the utilisation, the platform needs built-in support functions and features for self-identification and help.
Designing for User Retention
The aesthetic design had to be practical, and the concept had to leave a strong enough impression so that the consumer would come back and become a spokesman for the UI.
Solutions
In order to address these challenges Idealogic and Glue put into action few tactical measures.
Comprehensive Research and Persona Development
Researchers initially conducted qualitative and quantitative surveys for identifying the requirement and choice of the people who are intending to use such application and these are the foundation of the strategic of the application interface.
Strategic Design and Development Process
Idealogic has a proper methodical approach of the process of design starting from pre-design research up to creation of the elements of the design and up to the moment of the assembling of prototypes, all these steps were performed strictly following the vision and objectives of Glue.
Prototype Development and Iteration
A community approach saw to the creation of a concept model that went through a process of redesign based on users’response to ensure the final model was a hit in the market.
Seamless Design to Implementation Transition
Idealogic’s development team made a commendable work of sustaining the transition from design to implementation; they made enhancements to the Ul/UX after the launch to conform to the users’ feedback and to encapsulate the changes in the market trends.
Result
The Glue and Idealogic are partners that proved highly effective in their cooperation. Appearance of the dashboard that contains real-time statistics and easy exchange pair improved trading processes on a great extent. Thus, the policy of no hidden fees and an easy process of trading was materialized by Glue, contributing to the increase of trust and such transactions among the users.
The structure of supply/borrow platform helped users to engage into careful trading strategies On the same site, there were switches that enabled a one-click supply/borrow. Some of the positive impacts included the UI of the application with relative boldness and design of user interface that enhanced the retention and general active participation of the user.
Conclusion
The Glue application is a progression of the previous advancements in connecting traditional assets with the digital currency; it has set a benchmark in the crypto trading domain. This project is a perfect example of how the ideas and vision proposed by Glue came to cooperation with the professional design and development by Idealogic.
Hence, Glue and Idealogic through user experience, educational support and introduction of unique trading solutions have developed a platform that makes financial operations easier and have laid the foundation for the next stages of the evolution of the cointegration of cryptocurrency with other types of assets. This case study is a testimony to Idealogic’s ability and capacity to take abstract ideas and build something tangible in the world of digital trading, that is long-lasting.
Additional Links
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